www.kidderminsterartsfestival.org.uk
Artist’s Brief
To design, create and produce a digital animation
to promote Kidderminster Arts Festival and use as an ongoing fundraising tool.
Reporting to Loz Samuels Arts and Play
Development Officer Wyre Forest District Council.
1.
Introduction
Kidderminster
Arts Festival has been growing since 2003, it is a mixed art form event using
professional and amateur local and international artists for two weeks in the
Town Centre and its surrounds.
KAF
has come to a point in its development where it is reaching large audiences
over a wide demographic. It is punching well above its weight with little in
place in terms of promotional and marketing material, fund raising tools and
infrastructure.
This
commission funded by Worcestershire County Council’s Open for Business Fund
will be a tool which will be used to raise the profile of the event and help to
lever in funding to support sustainability and continue growth into the future.
We
seek an artist who will create an animation which reflects the contemporary
nature of the event giving a flavour of the program, the ambition and asking
audiences to donate to increase KAF’s chances of survival into the future.
2. Background
KAF is part of Wyre Forest District Councils Arts
Development Sections portfolio of work, it has been nurtured by Arts
Development Officer along with a range of local arts enthusiasts who volunteer
and contribute to its program each year.
KAF has a very small core budget and relies on fund
raising from any source possible. We have begun a Crowd Funding Campaign with
limited success.
To continue to deliver in the current climate we
need to utilise our strong brand and our relationship with our audiences and
gain their support. We need to ensure they understand the value of the festival
both the town and to them personally and we need to get them to contribute
financially where they can.
We need ensure our brand is very strong and new
audiences understand what the event is about and its association with the town.
KAF is all
about accessibility, most of its program is either free or under £5, in order
to continue to offer this subsidy we need to raise more funds.
3. Vision
We
aim to capture the imagination of our audiences and to attract new ones, with a
campaign that gives them a sense of ownership, adventure, playfulness, daring
and desire to see more. We want the festival to appear young, fresh and contemporary;
KAF has a new program every year with high quality and often specially
commissioned work.
We
need our audiences to understand that culture even if it might not be always to
their taste is an answer to some of the town’s problems. Its empty shops fade
into insignificance when shoppers encounter performance and engage with
shows. People laugh together, talk
together, debate, befriend, learn and grow and their day is a little less
humdrum. Artists and non artists
involved in projects relating to the festival feel pride and visitors go away
with a better perception of the town.
The
animation should be colourful, engage with younger audiences, inspire the Arts
Council and show that KAF is brave, tenacious, innovative and loved by those
that attend it. It might be whacky but it’s always high quality and it always
wins people over, exposing them to new experiences and increasing their
interest in arts and culture and more importantly the town where they live,
work and visit as it’s always relevant to it’s location.
4. Project Description
You will create a digital animation that can be used
on all our multi media platforms, websites, phones and digital screens.
The animation will utilise KAF’s strong brand and
reinforce it.
It will inform audiences of the value of the
festival to them and the Town.
It will:
·
Educate
audiences as to the true cost of the event or at least ensure that they
understand that if they do not pay towards the true cost the festival will not
survive.
·
It
should clearly associate the District Council with the festival.
·
Be
memorable and funny.
·
Last
around 2 minutes long
Here’s an
example – ‘A tenner for a tenor’
https://youtu.be/4eq-elZXB1I
5. Outcomes
The animation should be:
·
Able to be easily uploaded to a range of media
and accessible and stylish.
·
Suitable
to present to the public and funders alike.
·
Inspire
people to donate funds to generate match funding enabling us to apply for
further funds ensuring the stability of the festival.
6. Submission Requirements
Artists
are invited to submit a proposal to the Artist’s Brief by 24.07.15
You
must provide:
·
An email or covering letter saying why you’d
like this commission
·
A C.V which outlines previous work
·
Examples of your work
·
A rough outline of your approach
·
Two references
7.
Selection and Timescale
A panel will
meet to look at showreels and proposals on w/c 27.07.15
Artists will
be notified by 29.07.05
It is
anticipated that this commission will be completed by 30.09.15
A detailed
programme of work will be agreed on appointment and in line with the schedule
of payments.
8.
Fees
The budget
for this project is £2000.
This budget
is inclusive of all taxes and expenses etc. and must include all costs related
to completing the work.
The budget
breakdown must be agreed prior to project commencement.
Your fee will be
paid on completion of the work and the submission of an appropriate invoice by
BACS. You must supply all bank details
on request to facilitate your payment.
9.
Experience
We expect you
to be a professional, practising artist creating interesting, well-produced and
presented work.
You will be
expected to supply your work in a format that is compatible with our existing
multi media promotional tools, is future proof and does not require additional
maintenance or hidden costs.
10. Copyright
Copyright and
ownership in any work created by the artist during the commission shall remain
with the Artist. The Artist grants Wyre Forest District Council the right to
reproduce, publish or display ‘the work’
created by the Artist during the commission as necessary by photography,
lithography print film or videotape for the purpose of promoting the project
and projects associated with the commission.
Any other re-production will require the Artist’s prior agreement in
writing.
11. How to apply
This brief will
form a part of the final contract which will be issued and must be signed and
returned to us in acknowledgement of our terms and conditions.
Your proposal
must include examples of previous work, references and/or a c.v.
Links to
websites etc.
We may request a
meeting you but may be satisfied with an informal conversation by phone
whichever proves most appropriate.
We will expect
to see an outline of how you will approach this work, what software you will
use and an outline of the style you will adopt.
If you have any ideas for strap lines etc. we would like to hear them.
Please tell us
why you think your animation will help the festival to connect with its
audiences and encourage them to support it financially in the future.
Submit your
proposal to Loz Samuels – Arts and Play Development Officer
Wyre Forest
District Council
Finepoint Way
Kidderminster
DY11 7WF
Call 01562732977
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